UX WRITING / CONTENT STRATEGY

For a job that requires an obsessive focus with words, it’s a bit of a shock that there isn’t one, single, clear job title. “Content Strategy” seems to span a swath from marketing writing to digital product design. When I was asked to present to San Francisco’s Meetup community for UX Writing as part of a panel exploring how (or if) marketing and UX are related, I ironed my suit. Enjoy.

(roughly 9 minutes; edited for time and formatting)