THE RECHARGE PROGRAM

Women put their careers on hold for a multitude of reasons – like starting a family. This has led to a major imbalance in the workforce, and often proves to be an enormous professional setback. PayPal introduced a "returnship" designed to bring these women back to work in a way that respects and leverages the skills and experience they've achieved. I was asked to write a brief bio for each candidate.

Instead, I interviewed each of these amazing women in great depth to create a few mini documentaries, a blog post, and a promo video.

Recharge attracted lots of media attention and even garnered a feature on the Today Show.

The attention garnered an immediate green light for a second cohort, and PayPal quickly began benefitting from the wisdom and experience of these now-full-time employees.

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