PayPal

After nearly a decade in advertising, I was thirsty to dive into the tech world of Silicon Valley. I found great opportunities to build at learn at PayPal, where I got to create for everything from the global brand voice, to social causes I'm passionate about, and most excitingly the product. These were a few of my favorite projects.

I was the content strategist for PayPal’s new global mobile app. It was a privilege to play a part in achieving a wildly successful launch.

I'm incredibly proud of the results, but not surprised: the small team of talented designers made our product beautiful. And the engineers performed code sorcery to make interactions smooth, instant, dependable, and delightful.

The Recharge Program

Women put their careers on hold for a multitude of reasons – like starting a family. This has led to a major imbalance in the workforce, and often proves to be an enormous professional setback. PayPal introduced a "returnship" designed to bring these women back to work in a way that respects and leverages the skills and experience they've achieved. I was asked to write a brief bio for each candidate.

Instead, I interviewed each of these amazing women in great depth to create a few mini documentaries, a blog post, and a promo video.

Recharge attracted lots of media attention and even garnered a feature on the Today Show.

The attention garnered an immediate green light for a second cohort, and PayPal quickly began benefitting from the wisdom and experience of these now-full-time employees.

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In-house Brand Creative Studio

As part of a small exploratory group, I worked on a multitude of assignments. From writing for PayPal's hompage (visited almost half a billion times each month), to creating how-to videos, to helping revamp system-generated emails and rewrite the global brand guidelines, it was a 360˚ exercise (and a priceless education) in building a worldwide household name.

We created animation pieces like this completely in-house with a team of 3 and a production budget of about $0. 

With our 5-person in-house production studio team, we filmed a series of video assets to showcase new uses for PayPal products.